According to the 2021 AlixPartners Health and Wellness Survey, almost half (49%) of consumers across six major markets around the world believe that a healthy lifestyle has become more important over the past year, versus the 2% who believe that it hasn’t. Yet, in spite of this shift, healthy food and non-food products are only occupying, on average, 21% of consumers’ wallets across all product categories.   Meanwhile, 46% of US consumers believe that a healthy lifestyle has become more import...